Beehive AI Blog

In the current economic climate, companies are cutting back on research manpower and vendor budgets. However, the need to understand your...

What's the difference between asking customers open-ended questions and close-ended (multiple-choice) questions? We took something basic...

Halloween is coming up, which means that it’s scary movie season! Although some people prefer stories about witches and magic, there are...

Palm oil is in nearly everything – it's in close to 50% of the packaged products we find in supermarkets, everything from pizza,...

We were curious about what the American consumer thinks about the current economy and its effects on his or her life. As always, Beehive...

A staggering 4.95 billion reportedly people use the internet every day. This goes some way to explaining why businesses turned away from...

2022 Edelman Trust Barometer's recent study shows that societal trust is eroding in commercial, political, and general areas. This has...

If only your consumers were more like the Spice Girls – ready and eager to tell you what they want, what they really, really want. They...

“Growth is never by mere chance; it is the result of forces working together.” James Cash Penny, founder of JC Penny. To grow your...

Our world today is more connected than ever before which allows more and more organizations to operate globally. While many of the...

In many disciplines, one can find the age-old principle: “Garbage in -> Garbage out”. It means that no matter how sophisticated your...

Nowadays, people have more banking 💵 choices and it’s easier than ever before to switch banks. So what drives people to stay or go? We...

VR/Gaming consoles 🎮 are typically used for gaming and entertainment purposes. But, to our surprise, Beehive AI's Qualitative...

Most of us have set fitness 🏋️ goals one year or the other, but more often than not, we give up early on. Throw a pandemic into the mix...

The classic “Coke vs Pepsi” debate has now become “iPhone vs Android”, and people seem to be quite passionate about where their loyalties...

Since Impossible Foods is eyeing an IPO, we put Beehive AI’s Qualitative Intelligence Platform to work to find out what consumers think...

When Amazon increased its tech and corporate base wages to be more competitive, we were curious to see if it had any impact on consumers'...

Gap and its brands (e.g. Athleta, Banana Republic, and Old Navy) invest in gender equality in the workplace. According to their 2020 ESG...

Environmental, social, and governance (ESG) issues are a hot topic for companies nowadays. According to a PWC report, 91% of business...

It’s obvious that the COVID-19 pandemic accelerated the groceries/retail delivery and pickup business. Less obvious is whether and how...