How Beehive AI was utilized to refresh the strategic messaging and communications framework for a global CEO

A multi-billion-dollar global energy company sought to refresh their CEO’s strategic messaging to address shifting market dynamics. They turned to a trusted strategic communications advisor for help.

Faced with the challenge of analyzing vast amounts of unstructured data from speeches, conference talks, podcasts, and earnings reports, Beehive AI was employed to efficiently and cost-effectively process the information. The platform delivered high-quality insights from the CEO's, select peers', and leaders in adjacent sectors' keynote speeches, podcasts, panel discussions, and conference talks spanning the past 18 months.

By integrating Beehive AI's bespoke generative AI analysis platform into their project, the advisor delivered deep, actionable insights in hours rather than weeks, saved valuable resources by eliminating the need for additional staff, and provided data-driven findings that not only boosted client satisfaction but also significantly strengthened the strategic recommendations.

The use of Beehive AI was straightforward and user-friendly:

• Data Ingestion: In just a few hours, a combination of client-provided and advisor-sourced speeches, podcasts, and reports was seamlessly uploaded into Beehive AI, streamlining the setup process.

• AI Analysis & Dashboard: Beehive AI rapidly analyzed thematic trends and benchmarked the CEO's messaging against peers within minutes. The platform categorized the data into relevant concepts, trends, and patterns, offering detailed comparisons of the CEO’s and peers' positions, areas of focus, and sentiment. The advisor leveraged an intuitive dashboard to access AI-generated insights, explore data flexibly, and drill down into specific issues or information as needed, making the analysis highly customizable and actionable.

The insights and analysis served as the foundation for developing an internal working session with executives from across the firm, crafting a refined messaging framework, and creating a comprehensive rollout plan for both internal and external audiences.