Gap and its brands (e.g. Athleta, Banana Republic, and Old Navy) invest in gender equality in the workplace. According to their 2020 ESG report, 58% of their senior leaders are women. However, Beehive AI's Qualitative Intelligence ESG Pulse tells us that they are not leveraging this asset. Nearly 66% of Gaps' target audience say that a brand’s policies on gender equality influence their purchase decision, and yet they are unaware of Gap's work on this issue.
Beehive AI's ESG Pulse not only shows this gap, but also identifies the individuals that Gap should educate on this issue in order to leverage their ESG work to increase sales.
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